Thanks to the Internet, copyright infringement is on the
rise. If you have copyrighted information that is being wrongfully used on the
Internet, there are steps you should take to protect your work.
Often, people think they just need to send a “cease and
desist” letter, but you may have to worry about the Digital Millennium
Copyright Act (DMCA) takedown notice as well. A cease and desist letter is for the owner of the
website, as well as the server that hosts the site. The DMCA takedown notice is
for any website owner, server, or search engine that has a DMCA agent. It is
also for a website owner that allows third parties to post content, and the
third party is the one who is infringing (think of your social media sites).
A cease and desist letter should include the following:
1.
Your name
2.
The work being infringed
3.
The copyright registration number if you have
registered the copyright with the Copyright Office in Washington D.C.
4.
The infringing website URL
5.
A statement demanding that the work be removed
from the Internet with all copies destroyed
6.
A statement that you will seek damages for the
infringement
7.
A date by which the recipient should comply
A few notes about the cease and desist letter: if your work
is not registered, your claim for damages will be small, and the likelihood of
a quick response from the infringer is low because they probably don’t have a
lot to lose by failing to comply. Also, if you are dealing with a website or a
host server in a foreign country, the likelihood of success is minimal unless
the country has signed onto the Berne Convention.
For a DMCA takedown notice, you should include the
following:
1.
Your contact information and signature (the
signature can be electronic)
2.
The work being infringed upon
3.
The infringing website URL
4.
A statement indicating that you have a good
faith belief that the use of the material is not authorized by the copyright
owner, the copyright holder, or the Copyright Act, and that under the penalty
of perjury, the information you are passing on is accurate and you are the
owner and have the exclusive rights to the work
You do not request damages in a takedown notice; however, if
the content is not removed within a reasonable amount of time, then you can
send the cease and desist letter demanding damages. Also, if your takedown
notice is going to a search engine, you should send instructions on where to
find the infringing content in the website as well as a screenshot of the
search query you made that led you to the website.
It is always a good idea to send these letters by mail or
other courier service so you get notification that the recipient received it.
That way you can prove they had notice, and it shows you are serious about making an infringement claim against them.
Although pursuing claims for infringement isn’t fun, it’s
necessary. If websites, website hosts, or website servers think they can get
away with posting your content for free, they’ll continue to do it.
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